Verbally you can say “R-I-F” or “riff” or “riff is fun,” or for the adventurous “riff-iff” (rif i.f.). In text you can still call it “RIF,” or “rif is fun,” or “rif.” “reddit is fun” is now “rif is fun for Reddit” due to trademark licensing changes. The developers TalkLittle made the announcement almost poetically on the dedicated subreddit, stating “trademark licensing issues” as the reason for the convoluted name change (via Android Police).
With over 5 million installs and over 400,000 ratings on the Google Play Store, the app has been a stalwart on many Android phones of my own over the past decade. One of the oldest and most popular third-party Reddit clients Reddit is Fun has had to rebrand as “rif is fun for Reddit” due to trademark licensing changes.
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